If you are a loan officer or mortgage broker on the market for internet mortgage leads. Sometimes it may be better to go after quality leads, as opposed to buying your leads in quantity.

If you are looking for internet mortgage leads in quantity, or bulk, you will get a heck of a lot of leads for your money. But for the most part, these leads you purchase in bulk, have been recycled, or sold from lead company to lead company. Some are even more than a year old.

If you choose to purchase your internet mortgage leads based on quality, you will not be getting as many leads as you would if you bought in bulk, but at least the leads will be “real time,” or “fresh.” Meaning, you normally will be receiving the lead on the same day the prospect applies.

But before you go ahead and open an account with an internet mortgage lead company specializing in real time leads, do a little bit of research.

Here are a few things to look for in a lead company:

Where do the leads come from?

Make sure the lead company you are considering owns and operates the web sites from which they obtain their leads, this is pretty much a guarantee that the leads will be same day fresh.

If a company works with affiliates or buys their leads from another company, than most likely they will be a few days old by the time you get them.

You also don’t know how many times the company the leads are being purchased from sell to other lead companies.

How is their return policy?

Ask about their return policy, is it fair? If you receive a lead where the contact information is wrong, the customer cannot be contacted, you ask for good credit prospects and receive prospects with 400 credit scores and no income, than you should receive a refund or credit to your account.

The reasons for asking for a refund are not limited to what was stated in the above paragraph. You have every right to request a refund for any reason you believe to be reasonable.

When you purchase leads that are fresh, you will pay more for them, so don’t be shy when it comes to asking for a refund.

What will it cost to start?

Look for a company that has a low minimum deposit requirement to open an account.

Some companies require your minimum deposit to be $500.00, if this is not an ideal situation for you or your budget, than look for a company with a low minimum deposit around $100.00.

How is their customer service?

If you make an attempt to contact an internet mortgage lead company via phone or e-mail, and they are unresponsive or slow in getting back to you, than move on to the next lead company.

There is no reason or excuse for poor customer service. If you find the customer service to be poor during your research, than you can count on it to be poor when you have a problem or you are requesting a refund.

The most important thing to consider when shopping around for internet mortgage leads is the research. You work hard for your money, so when you buy leads, make sure your money is well spent. Good luck.